Project Scope Document · Chapter V
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AI Community Voice Platform
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TownHall is an AI community voice platform that gives leadership organizations — chambers of commerce, trade associations, labor unions, and advocacy groups — a modern, unified tool to collect community input at scale, surface distinct value camps and themes, and communicate back through human-approved AI spokesperson videos.
Chambers and councils rely on town halls and manual surveys to understand their community. Participation is low. Results take weeks. There's no modern alternative.
Even when input is collected, there's no system to categorize it, surface trends, identify urgency, or produce a report ready for a board meeting — automatically.
Officials post inconsistently to social media. There's no tool to draft announcements, generate spokesperson videos, and maintain a consistent public presence efficiently.
Community members submit feedback through polls, surveys, open text, or voice — with no account required. Works on any device, embeddable on any existing website, accessible by QR code in physical spaces.
AI (powered by Anthropic Claude) automatically categorizes every submission, clusters it into distinct value camps — not just two sides — generates plain-language summaries with demographic breakdowns, and surfaces urgency before the next meeting.
AI synthesizes community themes into draft announcements, grounded in a foundational credo defined by the org. A governing board reviews, adds context, and approves before any video is ever generated — the AI never speaks without a human sign-off. Output is a branded AI spokesperson: stock avatar or the org's own Digital Twin.
Organized into three build phases. Phase 1 delivers the demo and go-live. Phases 2 and 3 complete the full product by October.
One codebase, fully isolated data per org. Every client gets their own branded subdomain.
Logo, brand colors, subdomain setup, and admin user management.
Multiple choice, ranked choice, and rating scale. Live without developer involvement.
Freeform written or voice submissions — Whisper transcribes voice to text automatically.
Every submission is automatically tagged to an existing topic or creates a new one.
Per-topic sentiment score updated in real time as submissions come in.
Each org defines its foundational principles — neutrality, tone, values. Claude uses this as the governing prompt for every AI-generated script.
Claude synthesizes top community themes into a draft — AI-generated, not human-written. The board then reviews and approves before anything goes live.
Designated board members receive drafts for review, add context, and approve collaboratively before a video is ever generated.
One-click video generation from a board-approved script. Stock avatar, stored and downloadable.
No account required. Fully branded. Mobile-responsive. Ready for the public from day one.
Topics, inputs, videos, users, and org settings — all in one clean interface.
All generated videos stored, searchable, and available for download or re-share.
CV Super Admin / Org Admin / Staff / Public Contributor with appropriate permissions.
Optional zip code, age range, and affiliation fields — breakdown by demographic in the dashboard.
Track how community sentiment on each topic shifts over weeks and months.
AI surfaces input spikes and high-urgency topics automatically before the next meeting.
One-click formatted summary report — stats, demographics, AI summary, notable quotes. Board-packet ready.
Open → Under Review → Action Taken. Prior submitters get notified when their topic moves forward.
AI pre-screens for inappropriate content. Admins can flag, remove, or escalate any submission.
A public URL showing active topics, sentiment, and status updates. Drives trust and organic engagement.
Full data export for official records, legal compliance, and FOIA requests.
The community creates the persona together — a public 5-question process anyone can participate in. Transparency from day one; no avatar built through a back door. This is also the launch event.
Videos distributed to YouTube, embedded on the org's site, and pushed to their constituency email list. 7–10 second social clips auto-generated for use on social handles. Drives listenership and click-through organically.
Client records a 5-min session. HeyGen builds their actual likeness and voice. Every video is literally them.
Upload a voice sample, clone it. All generated videos use the client's actual voice going forward.
Branded backgrounds, location photos, or neutral presets. Custom uploads supported.
Every poll and topic gets a QR code for bulletin boards, meeting rooms, and mailers.
Set up a recurring "quarterly pulse check" that auto-launches, collects, and summarizes on schedule.
Pre-built poll and survey templates for common civic topics — budget, infrastructure, safety, events.
Plan a sequence of videos in advance. Approve in batches. Videos auto-generate on schedule.
Each video gets a branded short link with an embedded player — copy and paste to any platform.
"Text SALEM to 55555." Reaches seniors and low-income residents who don't use apps. Via Twilio.
Submissions in any language auto-translate to English for analysis. Displayed back in submitter's language.
Drop a poll or feedback form on any existing city or chamber website — no migration required.
Chapter V's master dashboard — all orgs, usage tracking, billing records, new client deployment.
Built on proven, enterprise-grade infrastructure. Everything runs on Cloudflare's global network — 99.99% uptime, distributed across 330+ cities worldwide.
Aggressive but achievable. Chapter V has built comparable platforms in this timeframe before. The demo is ready for AJ's first pitch within one week of build start.
| Phase | Focus | Hours |
|---|---|---|
| Phase 1 | Foundation + MVP | 200–240 |
| Phase 2 | Intelligence Depth | 75–95 |
| Phase 3 | Full Product | 100–130 |
| Total | 375–465 hrs |
The October go-live target is a guaranteed delivery date. A rush premium is applied to the build fee to protect this commitment. Standard timeline (no hard date) would carry a lower fee. This is reflected in the pricing section.
The structure below represents Chapter V's current thinking. This section is intentionally open — AJ's input on pricing is needed before anything is finalized.
One-time fee covering full platform design, development, and launch. Includes the rush premium for guaranteed October go-live. The platform is built once — each subsequent client deployment is a fraction of this cost, and margin improves with every sale.
Begins at delivery. Covers hosting, maintenance, platform updates, support, and a base allotment of video minutes per year. Government and chamber buyers are accustomed to annual service fees — this maps to their budget cycles.
AJ flagged this explicitly: the reason to take risk at the current build price is the upside if TownHall scales. If the platform reaches meaningful distribution — YouTube viewership, ad revenue, multi-org deployments — Chapter V and AJ should share in that growth. This is a real conversation, not a footnote.
Video generation is measured in minutes. Each client receives an annual allotment. The client portal shows a real-time tracker so they always know where they stand. Mid-year top-up packages are available for purchase when needed.
TownHall is built for leadership organizations of all kinds — not just chambers. Any organization with a constituency that needs to be heard, synthesized, and spoken to can deploy TownHall. The same platform, branded and configured per org, no code changes required.
Electoral campaigns and PAC advertising are explicitly excluded from TownHall's terms of service. This protects all clients and CV's brand. The platform is designed for civic engagement and non-electoral advocacy — trade associations, unions, chambers, governments, and advocacy organizations. Not campaigns.
TownHall is a Chapter V product. Chapter V builds, owns, deploys, and maintains the platform. AJ's role is as a commission-based sales channel with an equity interest in the platform's growth.
Two layers to figure out: (1) Per-client commission — a percentage of the build fee and ongoing monthly, paid to AJ on every signed deal. This needs to be set before the first pitch. (2) Platform upside — if TownHall scales to meaningful ad revenue or a media network, AJ's stake in that upside is a real conversation, not an afterthought. Chapter V is taking development risk; AJ is taking sales risk. If this blows up, both sides should share in it.
Read through, leave notes on any section, submit your reaction below. Ed will follow up on every item.
Align on the ongoing fee structure, AJ's commission rate, and the first-client pitch package before any sales conversations begin.
No waiting on full alignment — Phase 1 build starts immediately. The demo will be ready within one week.
Demo ready within one week of build start. AJ pitches the chamber with a live, branded, functional prototype in hand.
First client signs the $60K agreement. Chapter V locks in the October go-live and begins full-speed delivery.
First client fully onboarded and live. Platform validated and ready for the next sale. AJ uses the case study to open the next door.
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